Our Story

About SalsaCrazy

It all started in 1994 with a passion for dance in the San Francisco Bay Area. SalsaCrazy was founded in San Francisco in 1995. What began as a small group of dance enthusiasts has grown into the world's largest Latin dance community, spanning 5 continents.

THE SalsaCrazy himself teaches the Monday classes at Neck of the Woods personally — the only class he teaches. Explore the Monday salsa classes in San Francisco.

A Truly Global Movement

From San Francisco to the world – our passion for salsa knows no borders

40+
Countries Reached
1M+
DVDs Sold Worldwide
30+
Cruise Destinations
5
Continents Toured
The DVD Story

From Friends & Family to 1 Million Copies

1

2001: The Beginning

It started with a simple idea: help friends and family learn to dance. The first DVDs were filmed with passion, not production budgets – just pure love for salsa and a desire to share it.

2

Into Major Retailers

Word spread fast – from friends to family to major retail stores. Our DVDs landed on shelves at retailers across the country, bringing salsa instruction from niche hobby to mainstream entertainment.

3

1 Million & Beyond

Translated into 10 languages and sold in 40+ countries, those humble DVDs became a global phenomenon – over 1 million copies bringing salsa into living rooms from Tokyo to São Paulo.

"We never imagined those first DVDs, made in our living room for friends, would help people learn to dance around the world. It proves that when you share something with genuine passion, the world responds."

— The SalsaCrazy Team

Digital Pioneer Since 2002

SalsaBootCamp.com – The Original Online Dance School

Before YouTube, before Facebook, we launched the world's first online salsa dance school with a revolutionary monthly DVD subscription model.

5,000+
SalsaBootCamp Members
10
Languages Translated
100+
Instructional Videos
40+
Countries Online

💿 The Subscription Model

Starting at $97/month, members received exclusive DVD content delivered straight to their door – new lessons, techniques, and dance routines every single month.

Over the years, pricing evolved from $37 to $97/month, adapting to market demands while maintaining premium quality instruction. At its peak, 5,000+ subscribers worldwide were learning to dance through our monthly DVDs.

📺 Then YouTube Changed Everything

When YouTube launched in 2005 and exploded in popularity, the landscape of online video shifted dramatically. Free content became the norm, and the subscription DVD model faced unprecedented challenges.

But we adapted. Instead of fighting the tide, we embraced digital streaming, expanded our reach, and continued our mission – now teaching students in 50+ countries through modern platforms.

Today, DanceCrazy.com continues this legacy with high-quality instructional videos for Salsa, Bachata, Swing, and Merengue – teaching the hottest club-style partner dances to students worldwide. The format changed, but the passion never did.

Our Global Mission

To teach the world how to dance, step by step, overcoming fears and objections. What started in a small San Francisco studio has grown into an international movement spanning 40+ countries across 5 continents.

Our DVD series, translated into 10 languages, has sold over 1 million copies worldwide, bringing salsa into living rooms from Tokyo to Paris, São Paulo to Sydney. During the pandemic, students from 40+ countries joined our virtual classes, proving that the love of dance truly knows no borders.

From our legendary Salsa Dance Cruises sailing to 30+ destinations, to international workshop tours, we've built a global family united by rhythm, passion, and the transformative power of Latin dance.

Passion for Dance

We believe dancing is more than just steps – it's an expression of joy, connection, and life itself.

Inclusive Community

Everyone is welcome here. No matter your age, background, or experience level, you belong.

Excellence in Teaching

Our instructors are world-class dancers dedicated to helping every student succeed.

Love of Music

From classic mambo to modern salsa, we celebrate the rich musical traditions of Latin dance.

Our Journey

Three decades of teaching, dancing, and building community

1994

The journey begins – founder starts taking salsa classes in the San Francisco Bay Area

1995

SalsaCrazy founded in San Francisco

1998

Jellys Dance Club becomes SF's hottest salsa venue – SalsaCrazy nights begin

2000

Cafe Cocomo era begins – legendary SF salsa venue becomes our home for weekly events

2001

First Salsa Dance DVDs created for friends & family; DanceSF Academy opens in San Francisco; SalsaCrazy Mondays launches

2002

Launched SalsaBootCamp.com – world's first online salsa dance school with 5,000+ members & monthly DVD releases; First annual Salsa Dance Cruise

2005

DVDs reach 1 million copies sold worldwide across 40+ countries; distributed in major retailers; Top of the Mark Salsa Wednesdays launches; Digital streaming platform debuts

2010

DanceCrazy.com expands to include Swing, Bachata & Merengue instruction; Hot Bachata Nights debuts in SF

2012

Taste Fridays launches as premier salsa night

2015

Dance Fridays launches at new SF venues; celebrated 20 years of teaching

2020

Pivoted to online classes – students from 40+ countries joined during pandemic

2023

Bringing salsa to San Francisco since 1995

2025

Celebrating 30+ years! SalsaCrazy Mondays going strong